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With a network of six branches in Himachal, Punjab, Haryana, Jammu and Delhi, OST has an active base of 345 resellers mostly selling to SMBs and corporates. Nearly 65 percent of the company’s revenue comes from peripherals, while the remaining comes from networking and security products. Said Dinesh Sharma, Managing Director, OST, “Our strategy last year was to work closely on large projects with large systems integrators such as HCL, Wipro and Siemens. We also opened a new branch in Delhi which boosted our sales. Our TSG (Technology Support Group) has good competency in the networking and security domains, hence our TSG services were extended to our partners for executing technology-driven projects. This helped them to take on larger projects and complete them on time.”

OST regards its TSG as a key differentiator. “Over the past few years we have invested significantly in creating the TSG which today consists of 26 certified pre-sales and technical employees. The TSG not only helps our internal sales and support teams but even those of partners to provide customer-centric solutions,” explained Sharma. An ISO 9001:2000 certified company, OST migrated to SAP Business One during the early part of 2009. “The move to SAP B1 greatly benefited the company with instant updation and reporting of inventory, billing, outstandings, credit management and sales performance without any redundancy factors,” Sharma said.

In 2009 the company was recognized as a Champion Distributor by D-Link, and upgraded to Platinum Partner by both Canon and AOC. The company’s priority for the current fiscal includes further expanding its branch footprint in the north by setting up operations in Uttarakhand. On the products front, OST plans to add wireless connectivity solutions. It also has plans to boost its services business, including facility management services.

News as published in  http://www.crn.in/Sub-distributor-Emerging-Xcellence-awards-015Jun010.aspx    

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OST Electronics has successfully designed, installed and commissioned the campus-wide networking of  Panjab University. Their work execution was of highest professional order and has been providing backup support till date.

Prof O P Kalra/Dr Tankeshwar Kumar

                              DCSA, Panjab University